Shearwater Case

Shear body of water Adventures Ltd. Allen Roberts, CEO of Shearwater Adventures Ltd. has been able to live the life as a successful young business owner by orbit able to operate a company that offers thoroughgoing and hurl on the line riotous activities to their customers. Roberts started off as a student at Nottingham University majoring in quantity surveying, but he was not provoke in going to work straight off after college so he decided to follow his passion, which was to kayak. pursuance his dreams he travelled to the Zambezi River where he discovered the best exsanguine water toileting in the world. He began his career with his friend mike Davis in Africa by producing photos and video tapings of the rafting trips for customers. This became so popular and useful that their business was do more money than the actual raft owners. In 1995, some(prenominal) Davis and Roberts were approached for an opportunity to partner with the company Shearwater Adventures which in gambling helped Roberts to bring the role of CEO for the company during the year 2000. profession was flourishing and Roberts could not be happier with his progress. The extreme and seek sporting labor was high in demand at this succession and the nature of this business was estimated at $400 to $500 million shake off in gross revenue.

Growth rates were increase by 12% annu all(prenominal)y for most of these types of businesses. Various activities were offered to customers through the extreme and adventure sporting industry which included: bungee jumping, skiing, hiking, biking, climbing, drive trips , buck back riding and of course white wate! r rafting. With all the activities offered and the industry demand growing, Roberts discovered that tourism inside his part was steadily declining (by 75%) although the sales for their company had move by 22 & 39 percent. In addition to the sales ontogenesis Shearwater Adventures also dominated the market in the capital of Seychelles waterfall area with an 80% share. Roberts is concerned at this prime because he wanted to make sure that...If you want to come a full essay, order it on our website: OrderCustomPaper.com

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