Soulless Technology in William Gibson’s Burning Chrome Essay -- Willia

Soulless Technology in William Gibsons Burning ChromeAn old adage states that the eyeball ar the windows to the soul. What if, however, those eye energise a trademark name stamped onto them? William Gibsons short story Burning Chrome depicts an advanced but soulless society where most of the technological advances are portrayed as being perverted by commercialization and human mechanization, rather than dedicated to improving the quality of life. This paper entrust touch upon the flighty consumerism of as well as the dehumanizing uses of technology in the world of Automatic Jack, the readers companion throughout the story.Perhaps the most visible prototype of this perversion is the high degree of commercialized technology in their society. The character of Rikki, a female friend of Jacks, has her heart set on a pair of Zeiss Ikon eyes, and, as Jack describes them as a Brand of the stars and Very expensive (Gibson 1015). Though she desires 20/20 vision, Rikki does not want the e yes because they will help her see better rather, she has an entire catalogue full of the most fashionable and stylish eyes of the season. Rikkis friend Tiger gets his eyes redone simply so he can go to Hollywood, risking his eyesight with the not-as-reliable Sendai brand. The fact that anyone would put fashion and fame before something as precious and irreplaceable as eye nerves goes beyond foolish consumerism. It becomes reckless consumerism, putting goods above all other concerns for self and others. As for Tiger himself, Jack describes him in the following panacheHe had the kind of uniform good looks you get after your seventh trip to the surgical boutique hed probably spend the equaliser of his life looking vaguely like each new season... ... newest way to connect to others without needing human interaction. Its impossible to know when technology will become too invasive and society too hollow, but by the time anyone looks hard enough, nothing but empty, soul-devoid, tradem arked windows will blink in return.BibliographyGibson, William Ford. Burning Chrome. The Prentice Hall Anthology Of Science Fiction and Fantasy. Ed. Garyn G. Roberts. NJ Prentice Hall, 2001. 1006- 1019.Maddox, Tom. Cobra, She Said An Interim Report on the Fiction of William Gibson. Hall 142-144.Hall, Sharon K., ed. Contemporary literary Criticism. Vol. 39. New York Gale Research, Inc., 1986.Coleman, Howard. Other Voices, Other Voices. Matuz 129-130.Greenland, Colin. Into Cyberspace. Matuz 130-131.Matuz, Roger, ed. Contemporary Literary Criticism. Vol. 63. New York Gale Research, Inc., 1991.